Enjoy Koreatown
A publication celebrating Koreatown's diverse density
Challenge
The visual language of Koreatown—the signage, the architecture, and visual vernacular—lies somewhere between American and Korean cultures. Historically, Koreatown as a cross-cultural space has been influence by people from different backgrounds and cultures, creating its rich culture. Koreatown is home to locals, immigrants, and is a haven for international students. It also serves as a cultural playground for visitors/tourists.
Solution
"Enjoy Koreatown" juxtaposes three perspectives: immigrants, international students, and locals, celebrating Koreatown’s diversity through an abstract, non-linear narrative.
Outcome
Editorial Design
Koreatown is a welcoming mother hub for a global community
Debossing represents Korean immigrants' footprints, while the different colors of sprays celebrate people who have brought color and life to Koreatown.
Photo Credit(People): KKCCLA (Portrait of Koreatown) , Zocalo Public Square
Koreantown is not an artificially created space, but a space that is naturally shaped by people. In celebration of this, rough book binding is used.